Watch CGI Advertisement

Overview

A short-form CGI advertisement for a watch, produced entirely in 3D so every angle, material and light source could be art-directed rather than captured.

Challenge

Product films rely on detail — the case, the dial, the finish. A physical shoot makes that expensive to control and slow to change.

Creative concept

Treat the product like a subject in a studio: an establishing shot, a close detail pass and a hero frame, cut so the product reads instantly.

Approach

• 01Set the shot list around three beats: establish, detail, hero.
• 02Build the materials and lighting so the finish holds up in close-up.
• 03Grade and cut for short-form placements where the first second matters.